How To Write Compelling Bullets to Keep Your Prospect’s Attention Riveted on You!
I hope you enjoyed part 1 of this series and you have put together some
killer headlines to use in your advertising.
Now we’re going to talk about another integral part of good
copy: compelling “bullets.”
Bullets are short, punchy statements about the benefits of your
product or service, and they are usually formatted with “bullet
The key to writing great bullets is to put benefits within
benefits. This applies again to any service or product you are trying to sell.
One bullet could read “How to approach a woman in a way that
makes her see you as an attractive, sexy man.” This has two
benefits: the first is how to approach a woman, and the second is
how to do it in a way that makes you attractive.
Let’s take it a benefit deeper though.
“How to approach a woman in a way that makes her see you as an
attractive, sexy man that she must get to know.” Now you’re not
just approaching her. You’re not just approaching her and looking
attractive. Now she has to get to know you, too. Now you’re really
piquing her curiosity.
You can continue to stack on benefits. Two good general benefits to
try to include are simplicity and usability. For example, you could
say, “A simple, works-every-time way to approach a woman in a way
that makes her see you as an attractive, sexy man that she has to
get to know.”
The limit to this is really just readability. If your bullet is
eight lines long with 17 different benefits packed in, it’ll be
confusing. But don’t be afraid to pack in 4 or 5 benefits in a
bullet because it really make it pop.
You can also vary the length and amount of benefits of the bullets
when you’re writing them all out.
The first could be something
small like, “How to approach a woman you see in an elevator.”
The second could be a “super bullet” like this: “A simple,
works-every-time way to approach a woman in a way that makes her
see you as an attractive, sexy man that she has to get to know. The
best part about this is you can learn it in 30 seconds, and it
works especially well on those smoking hot, snooty women who
usually don’t give men the time of day.”
See how much more interesting it becomes?
You can do this with any product or service in any market. So
here’s what you should do now:
Make a long list of every benefit your customer will get from your
product or service. Be really exhaustive. Consider all the
different effects your product will have and everything your
customer will gain.
Remember the benefit our your power saver is not just lower electric bills!
It includes: appliances last longer, motors last longer, lower power bills, better quality of life for your customers, better for our planet, now the customer will be able to afford more of the things he wants-gym membership, golf clubs, vacations, etc., the list goes on and on.
Now go through your list and look for ones that seem to flow with
each other. Look for the ones that you can combine into
Put them together and always look to how you can inject curiosity
and mystery, and voila, you have bullets that will be EXPONENTIALLY
more persuasive than most!
In the next email, I’m going to share you with you an easy way to
INSTANTLY gain authority and credibility with a prospect. This is
so easy and powerful that it’s almost unfair!
Thanks for reading!
To your Success,
Electric Saver 1200